Behavioral biometric analysis, typing patterns, voice characteristics, interaction dynamics, is a powerful tool for a narrow set of problems. It is the right tool when the question is "is this really the person they claim to be" or "does this interaction pattern match known fraud behavior." It is the wrong tool almost everywhere else.

We built Pulse to analyze sentiment across every industry we serve, and to analyze behavioral biometrics in exactly three places: fraud prevention in financial services, claims fraud mitigation in insurance, and voice fingerprinting in telecom call centers. In healthcare, in HR, and in general customer experience work, biometric analysis is not enabled, because the problem in those contexts is not an identity or fraud question. It is a sentiment question, and sentiment analysis is the right tool for it.

The discipline of matching the tool to the use case, rather than deploying every capability everywhere, is what keeps an analysis platform useful instead of invasive.

James Calloway