Meridian Financial Group
Tier-1 retail and investment banking · 12,400 employees
The Challenge
Meridian was losing customers without warning. By the time churn showed up in quarterly attrition reports, the customer had usually already decided to leave.
Separately, account takeover fraud was increasingly difficult to catch using rules-based detection alone, since fraudulent sessions often looked credential-valid on the surface.
The Solution
OntarioAI deployed Pulse to analyze sentiment across customer service interactions, surfacing early churn risk signals weeks before account closure.
For fraud specifically, Pulse also analyzed behavioral biometric signals, typing and interaction patterns, to flag likely account takeover attempts. Nudge routed churn signals to the retention team and fraud signals to the fraud team in real time, both integrated with Meridian's existing CRM and fraud systems in under six weeks.
The Results
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Early churn risk identified
Enough lead time for retention outreach before account closure
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High-precision fraud indicator flagging
Reduced false positives reaching the fraud review queue
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Real-time signal routing
Replaced weekly batch reporting
“We finally see churn and fraud risk while there is still time to act on it. The signals used to arrive after the decision was already made.”